KBS has developed a Multi-Format Drama which allows viewers to enjoy existing drama series in a condensed version by media platform based on their preferences. This new drama has been developed in three formats namely Bite Size Drama, TV Movie and Zip Drama, made adaptable to new media such as mobile, PMP, cable TV, DVD, DMB and IPTV. First introduced at the BCWW (BroadCast Worldwide) 2009 between September 10~12 at COEX, Seoul, the multi-format drama is regarded as a timely response to a wide range of viewers’ consuming patterns as well as emerging new media.
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